domingo, 21 de março de 2010

The Medium is the Massage


"All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychocological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unalterd. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as enviroments


All
media
are
extensions
of
some
human
faculty-
psychic
or
physical"
Marshall McLuhan, Quentin Fiore


Encontram este livro, nesta ou em outra edição, na amazon e sites similares. Talvez, mas dificilmente, consigam encontrá-lo numa estante em Portugal. De novo: um membro desta casa tem um e empresta.

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