The Medium is the Massage

"All media work us over completely. They are so pervasive in their personal, political, economic, aesthetic, psychocological, moral, ethical, and social consequences that they leave no part of us untouched, unaffected, unalterd. The medium is the massage. Any understanding of social and cultural change is impossible without a knowledge of the way media work as enviroments

All

media

are

extensions

of

some

human

faculty-

psychic

or

physical"

Marshall McLuhan, Quentin Fiore

Encontram este livro, nesta ou em outra edição, na amazon e sites similares. Talvez, mas dificilmente, consigam encontrá-lo numa estante em Portugal. De novo: um membro desta casa tem um e empresta.